More Than Just a Wine: Grapefruit Rosé

Rose Wine GlassAbout five years ago a new trend emerged in the rosé wine market: the flavored rosé. These are refreshing, low calorie, off-dry and fruity wines.

In a very short time they became a favorite with European consumers, and not just the wine beginners. Anybody who wanted a cool refresher on a hot summer day with or without food found solace in a flavored rosé.

Millions of cases were sold mostly in the Mediterranean summer resort towns. Initially several flavors were offered, including strawberry, raspberry and apple. But only one has survived the market test: grapefruit!

Grapefruit rosé is finally coming to the US market! ABC Fine Wine & Spirits is introducing Pulse Grapefruit Rosé.

Grapefruit with slices.Pulse Grapefruit Rosé is quality rosé wine from Southern France with natural grapefruit flavors. This style comes from a French tradition of adding a touch of fruit juice/syrup to a glass of wine. The freshness of the rosé wine is perfectly balanced by the vibrancy of the citrus fruit, tangy aromas of natural grapefruit and touch of peach, resulting in a vibrant and refreshing drink. Serve chilled or over ice as aperitif, or with light appetizers.

Atanas Nechkov, ABC Fine Wine & Spirits wine and spirits supervisor

Follow me on Twitter @abcwineatanas

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