Larceny Bourbon

blog.pngMost great bourbons have a history. Most of these stories involve a pioneer of the industry who beat all odds and ended up selling bourbon to the masses.

The story of Larceny is a little bit different. The name Larceny is symbolic of the man with a palate for the finer things in life. His deep love for a smooth, complex bourbon ran so deep that he didn’t mind breaking the law to get some. John E. Fitzgerald was a treasury agent with the only set of keys to the rickhouses where all the Old Fitzgerald bourbon was stored. He developed a habit of helping himself to the barrels. The distillers eventually caught on and named the finest barrels the “Fitzgerald” barrels.

 

As a tribute to “the taste made famous by an infamous act,” Heaven Hill created Larceny Kentucky Straight Bourbon. Although still in limited distribution, Larceny has garnered considerable critical acclaim, winning the Double Gold Medal, 2014 San Francisco World Spirits Competition. An excerpt from Jim Murray’s 2013 Whiskey Bible reviews the bourbon with praise: “A high quality, stunningly adorable whiskey, pulsing with elegance and personality. Every drinks cabinet should have this wonderful new addition to the bourbon lexicon. 94/100.” The John E. Fitzgerald Special Reserve was named 2015 American Whiskey of the Year by Whiskey Advocate. This bourbon is seriously good.

Larceny Bourbon is bottled at 92 proof and is an ideal base for a variety of classic whiskey cocktails, but can be enjoyed neat or on the rocks as well. The upscale bottle design and label graphics use a key and keyhole theme to great dramatic effect, giving Larceny a vintage, yet modern look and feel.

Per the Beverage Industry Group Liquor Handbook, “The renaissance occurring in the American whiskey category shows no signs of slowing down as today’s consumers have only become more interested in this category rich with heritage and tradition. The straight whiskey category increased 6.4% to total 18.8 million 9-liter cases in 2014. Straight whiskeys now hold an 8.9% share of the distilled spirits industry.”

Distilled in Kentucky and bottled by the Old Fitzgerald Distillery, Larceny is a wheated Bourbon that celebrates the legacy and the legend behind John E. Fitzgerald and the Old Fitzgerald brand.

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