Today’s blog is courtesy of Campari.
Campari is once again teaming up with Imbibe Magazine for the return of Negroni Week from June 5-11, 2017. Now in its fifth year, the week-long international charity initiative will once again bring bars, restaurants and vendors from around the world together over the classic Negroni cocktail and to raise money and awareness for great causes worldwide.
The Negroni is one of the most famous contemporary-classic cocktails. Made with equal parts Campari, sweet vermouth and gin, the Negroni is almost a century old and continues to be enjoyed today by bartenders and Campari fans alike. In 2013, Imbibe Magazine launched Negroni Week as a celebration this great cocktail and an effort to raise money for charitable causes. Growing from just 100 bars in the US in 2013 to thousands of participants from 40 countries internationally in 2016, this year is expected to be bigger than ever.
Bringing the “A Drink for Your Cause” motto to life, there are several ways to get involved with Negroni Week across the country. Campari will be celebrating the fifth year of Negroni Week with engaging charitable events from coast to coast, including kickoff events in San Francisco, Portland, and New York, to benefit the SF-Marin Food Bank, Outside In, and City Harvest, respectively. Additionally, renowned industry icon Tony Abou-Ganim will host the third annual “Team Negroni” bike rides, currently recruiting bartender and bicycling enthusiast team members, through seven cities to benefit the Helen David Relief Fund, a program of the U.S. Bartender’s Guild National Charity Foundation.
“A Drink For Your Cause” embodies all that Negroni Week represents – bars, restaurants and consumers joining together internationally over the iconic Negroni to raise money and awareness for great causes. Stay up-to-date on all Negroni Week news by following @CampariUS and @Imbibe on Facebook, @CampariUSA and @Imbibe on Instagram, @Campari and @Imbibe on Twitter, and engaging with the #NegroniWeek hashtag.